Over the past decade, there have
been several innovations, not only in technology, but in social media. One of
these innovations was Instagram. Kevin Systrom, who was involved in marketing,
pioneered an app called Burbn which would allow people to check in to different
places. Later on, he met up with capitalist firms at a party and raised
$500,000 for Burbn. A man named Mike Krieger agreed to join the development of
this app and the idea of Burbn evolved into a social media platform focused
solely on photographic communication. This became known as Instagram.
On October 6th, 2010 Instagram
grew almost instantaneously. Medium states that "From a handful of
users, it soon became the number one photography app gathering 100,000 users in
one week, increasing to 1 million in two months." As this article shows,
Instagram experienced a strong launch and in a short matter of time grew
exponentially in its following. These people who installed Instagram during
this release period were the early adopters of this medium.
Some could also argue that 2010
was also the tipping point for Instagram given how exponential its growth was.
While the technology might not yet be old at this point, I would argue that
today's teenagers are late adopters. The people who hopped onto the Instagram
train during its initial release are now adults and in an age where social
media and cell phones are constantly coming out with something new, today's
teens may be a little late to the party but they are making more use of it than
ever with the occasional added features.
Link to article here: https://www.telegraph.co.uk/technology/10355980/How-Instagram-took-over-the-world-in-just-three-years.html
